@article{dodds2004a,
  title={Universal behavior in a generalized model of contagion},
  author={Peter Sheridan Dodds and Duncan J. Watts},
  journal={Phyical Review Letters},
  volume={92},
  pages={218701},
  journalpage={http://www.uvm.edu/~pdodds/research/papers/files/2004/dodds2004a.pdf},
  year={2004},
  citations={270}
}