@article{dodds2005a,
  title={A generalized model of social and biological contagion},
  author={Peter Sheridan Dodds and Duncan J. Watts},
  journal={Journal of Theoretical Biology},
  volume={232},
  pages={587-604},
  journalpage={http://www.uvm.edu/~pdodds/research/papers/files/2005/dodds2005a.pdf},
  year={2005},
  citations={233}
}